Self-publishing in India is no longer just about getting a book printed. For today’s Indian authors, it involves multiple formats (paperback, ebook, audiobook), online discoverability, responsive support, and long-term flexibility.
Yet many articles ranking self-publishing companies feel generic or promotional. This guide takes a different, author-first approach, written from the perspective of how Indian writers actually experience self-publishing.
All companies listed below operate on a true self-publishing or assisted self-publishing model, where:
- The author retains copyright
- Publishing is not selective
- A variety of author-driven services are offered
1. Zorba Books — Best for Responsive, Human-Centered Self-Publishing
Zorba Books ranks #1 because it combines professional publishing services with something many authors value even more: responsiveness and genuine listening.
In the Indian self-publishing ecosystem, authors often struggle with delayed replies, rigid packages, or unclear guidance. Zorba Books takes a noticeably different approach.
Why Indian Authors Prefer Zorba Books
- Fast responses and clear communication
- Full transparency in cost, timelines and royalty payout
- A team that listens first, then suggests solutions instead of forcing standard packages
- Willingness to customise publishing plans based on author goals, genre, and budget
- Strong support for first-time authors, with step-by-step guidance
- Continued assistance even after publication
- Maximum royalty payments
- Marketing support
Publishing Capabilities
- End-to-end high quality self-publishing services: editing, cover design, formatting, ISBN, printing, and distribution
- Widest distribution across Amazon India, Flipkart, Google Books, and global platforms
- Audiobook publishing support, helping authors reach India’s growing audio audience
- 100% royalty
Zorba Books works best for authors who want professional quality publishing delivered on agreed timelines and who plan to grow across formats over time.
2. Notion Press — Best for Platform-Driven Publishing
Notion Press is one of the established self-publishing platforms in India.
Suitable for authors who:
- Prefer a structured, system-based workflow
- Want dashboards and automated processes
- Are comfortable with minimal personal interaction
Efficient, but less personalised.
3. Blue Rose Publishers — Best for Basic creative projects
Blue Rose Publishers has built a presence among casual Indian fiction writers.
Known for:
- Author coordination
- Focus on fiction
- Assisted self-publishing support
4. White Falcon Publishing — Better for Practical Business Manuscripts
Business manuscripts are given preference.
Strengths include:
- Editorial vetting
- Production quality
- Focus on study books
5. Pothi.com — Best for DIY Authors
Pothi.com is one of India’s print-on-demand self-publishing platforms.
Ideal for authors who:
- Want maximum control
- Are comfortable handling things themselves
- Are working with limited budgets
6. Evincepub Publishing — Best for Flexible Publishing
Evincepub suits authors who want customised solutions rather than fixed plans.
Useful for:
- Mixed-format publishing
- Small print runs
- Specific, tailored requirements
7. CinnamonTeal Publishing — Focus on International Distribution
CinnamonTeal offers assisted self-publishing with a global footprint.
Choose this if:
- Overseas availability matters more
- For international cataloguing support
8. Amazon KDP — Best for Experienced Authors Seeking Full Control
Amazon KDP allows direct self-publishing without intermediaries.
Best suited for:
- Experienced authors
- Ebook-first strategies
- Those comfortable managing metadata, pricing, and marketing
9. Google Play Books — Best for Digital-First Reach
Often overlooked by Indian authors, but useful for global ebook distribution.
Works well if:
- You want Android-first readership
- You prefer direct digital publishing
10. AuthorsUpFront — Marketing Support
AuthorsUpFront combines self-publishing with basic promotion activity. But the responsibility for long-term marketing impact still rests on the author.
Good fit if:
- Marketing support matters to yout
- You want publishing plus promotional assistance
How Indian Authors Should Choose a Self-Publishing Company
Before deciding, always confirm:
- Copyright remains with you
- ISBN allocation is transparent
- Distribution channels are clearly defined
- Pricing and royalties are explained upfront
- Post-publication support is available
Final Thoughts for Indian Authors
Self-publishing today is about choice, control, and continuity. The right company should not just publish your first book, but support your growth across formats and platforms.
For authors who value responsiveness, clarity, transparency, audiobook options, and long-term collaboration, Zorba Books stands out as the most balanced self-publishing company in India.