ONE AMBITION.
FOUR DISCIPLINES.
SUSTAINABLE GROWTH.
Every FMCG founder hits three ceilings.
Most keep pushing harder.
This book tells you what to build instead.
My Way Is the SURE Way is a GTM practitioner’s handbook built entirely from real field situations, distributor conversations, market visits, scheme designs, and the uncomfortable truths that no consulting brief ever captures.
Written for the founder and sales leader at ₹100-400Cr who is working harder than ever and growing slower than they should.
THE SURE FRAMEWORK
S- SEGMENT
U- UNDERSTAND
R- REACH
E- EXECUTE
Thirty years. One framework.
It’s SureShot
About the author
Suresh Ramachandran is an FMCG GTM practitioner with over three decades of leadership experience across sales, category development, trade marketing and commercial excellence. He spent 22 years with Nestlé India in leadership roles across sales and category development before moving into GTM consulting, where he now advises founder-led FMCG companies on building scalable go-to-market systems.
In addition to consulting, Suresh also teaches FMCG Sales as part of the PGP in Sales & Business Leadership.
My Way Is The Sure Way distils his experience from leading large businesses, consulting with growing brands and working closely with founders into a practical GTM operating system built around the SURE Framework – Segment, Understand, Reach and Execute.
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