The individual services are aimed at those authors/individuals/companies, who are keen on taking one or more services e.g. editing, marketing.
These services can be of immense benefit to an individual or a company. An individual/a company that requires professional editing, formatting, designing etc. to be done, can opt for individual services as per their needs e.g. formatting of a document/book, making brochure to promote the product that they are selling etc.