The number of writers is growing, and with that, the need to publish their writings. This has necessitated the opening and growth of diverse forms of publishers, including small press publishers. They have enabled writers to share diverse stories and content, inspiring hope and creativity. In turn, exposing the Indian reader to various stories, insights into the world, and ideas. The small presses have contributed immensely to the dynamism of Indian publishing, providing opportunities for authors with niche voices to be heard.
The Indian publishing industry was valued at over 500 billion INR in 2019, with projections estimating a market size of over 700 billion INR by 2024. This growth highlights the increasing demand for diverse content and the opportunities available for small presses.-@Statista
This blog explores the benefits of publishing with small presses compared to larger publishing houses, how they handle marketing and distribution, what to look for in a contract, and how to ensure editing and production quality.
What are small presses?
Small presses are also known as independent publishers. These publishers operate on a smaller scale compared to major publishing companies. Examples are: Zubaan Books and Speaking Tiger
What are the advantages of publishing with a small press?
There are advantages to publishing with a small press publisher, especially for new, first-time authors. Their smaller size and close-knit team allow for more personalized attention and support to the author, working closely from start to finish. This is particularly beneficial for debut authors who need more encouragement and guidance, making the publishing journey a more enriching experience.
Additionally, small press publishers are often more willing to take risks on unconventional or niche topics that larger publishing houses might avoid. This openness to diverse voices and unique perspectives can provide a valuable platform for writers who might not find a home for their work with more prominent publishers.
How do small presses handle marketing and distribution?
Given their limited resources, independent presses often employ creative and innovative marketing techniques for their small press books, to reach the readers. These include extensive use of social media, author events, and partnerships with local bookstores. Their focus on regional language books also allows them to build close relationships with local communities and niche markets. While wide distribution for small press books can be a challenge, but their strong regional network compensates, and the increasing popularity of online stores as major book distribution channels is a boon.
What should I look for in a contract with a small press?
When entering into a contract with small press publishers, one must carefully study the terms and conditions regarding royalty rates, rights retention, and the length of the contract. The author should also pay attention to the marketing clauses to figure out whether the responsibility for marketing is shared or one-sided. Reversion of rights becomes important for an author if they would like to regain the rights to their book at any stage of publishing. This could be unhappiness at book promotions, not keeping to the conditions listed in the agreement or better publishing opportunities.
How can I ensure editing and production quality when working with a small press?
An author working with small press publishers wants to ensure editing and production quality. The book depends on quality work to succeed in the market. Shoddy editing or production will make the book look unprofessional. Before signing any contract, carry out thorough research by reading feedback or testimonials, speaking with published authors and also checking published books for editing and production quality.
Emphasizing the importance of quality control in editing can reassure authors and instill confidence in the publishing process. Authors should communicate openly with the publisher throughout the editing and book production process to ensure that the final product meets the author’s expectations.
Small presses play a vital role in the Indian publishing market by offering personalised support, supporting various voices, and using innovative marketing strategies. While there are challenges associated with publishing with a small press, careful consideration of contracts and active involvement in the editing and production process can help authors maximise the benefits and ensure a successful publishing experience.
Helpful Reading
How to Get Your Regional Language Book into Bookstores
Essential Guide to Book Distribution
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