Marketing is a complex mix of activities, requiring knowledge and experience. The aim of every author is to:

“Let people know that their book is published”

“What their book is about”

“Why should a reader buy their book?”

“Where the book is available”

Here are some tools that will help an author achieve the above objectives and more.

Marketing Packages

Starter Marketing Package

We will design and print the nfollowing based on your book genre:

  • Targetted Bookmarks 100
  • Designed Business cards 200
  • Sample book/product booklet – 50

Rs. 6,000/-plus taxes

Premium Marketing Package

  • A dynamic, responsive 5 page website with one year hosting
  • Promo video – 30 – 60 seconds, teaser video will be created using stock images and shared on top video sharing sites

Rs. 28,900/- plus taxes

Nirvana Marketing Package

  • Organize a book launch in NCR region
  • Promo Video – 30 – 60 seconds, teaser video, will be created using stock images and shared on top video sharing sites
  • Setting up a 4 page responsive and dynamic website with one year hosting
  • Online press release

Rs. 1,25,000/- plus taxes

Marketing Plan

Today there are immense number of marketing choices available to an author. But many individuals are not aware of all marketing choices that are available and which ones will work well for their book.

Through our Marketing Plan we will

  • Design a marketing plan best suited to your particular needs
  • The plan will be designed to give you the best outcome.
  • Recommend marketing choices that are available for your particular book and reader base.
  • Pick those choices that will benefit your book the most, depending on your unique budget and specifications.
  • Guide you in the implementation of the plan.

Rs. 8,000 plus taxes

PR Package

It is important to reach a large audience for your book. Only when the book is exposed to a large number of people can we create an awareness of our books existence. One way to achieve the same would be to increase the chance of

  • Your book getting a review in India’s leading newspaper.
  • Grabbing the attention of journalist and the reader

That’s where Zorba Books come in.

  • Our marketing experts will analyse the unique proposition that the book has to offer and reader it targets. On the basis of which we create targetted press release.
  • Create online press release, with a two fold aim, target the books unique reader and be impressive and comprehensive so it is noticed by numerous journalists scouring press releases.
  • Release the press release on major online press release sites, from where it will be picked up by different news agencies and journalists.
  • The aim will be to give the book the best chance to get noticed by journalist and our target reader.
  • Rs. 19,900 plus taxes

    Social Media

    Social media has become an integral part of the book consuming audience. Can we choose to ignore such an important marketing element in our book promotion? Our marketing expert will target the following social media for you – Facebook, Twitter and Good Reads

    • Create a profile for you targeted at all 3 social media.
    • We will set up the social media page for you on all 3.
    • We will create attractive banners for the 3 social media pages

    Rs. 9,900, plus taxes

    Facebook Set-up and Marketing

    How can I reach a large audience, an audience who is interested in my book? Facebook ads are a great way of reaching that audience. Facebook campaign are proving to be indispensable in reaching out to the target audience. Depending upon your book, we will create and implement a Facebook marketing plan that effectively reaches and conveys the intended message to the targeted reader.

    In this campaign we will:

    • Identify the target audience
    • Create a Facebook profile and Facebook page for you
    • Design the banner for your Facebook page
    • Develop a series of effective postings
    • Run and maintain paid advertisement for one month.
    • Give you fortnightly updates on the same.
    • 7,000 worth of paid advertising on Facebook

    Price: Rs.14, 900 plus taxes

    Google Set-up and Search Engine Marketing (SEM)

    Google is the largest search engine, driving the heaviest human traffic! It’s a place which is being visited by potential readers. How do we capture their attention and let them know about our books availability? Advertisement on Google, which is designed to be visible and attractive to our target readers is the way forward.

    In this campaign we will:

    • Identify the target audience
    • Select the most appropriate key words
    • Develop a series of effective advertisements for that audience targeted a different customer profiles
    • Tweak the advertisements to improve effectiveness based on Google analytics
    • Run and maintain the advertisement for one month.
    • Give you fortnightly updates on the same.
    • 10,000 worth of paid advertising on Google

    Price: Rs.20, 000 plus taxes

    Book Review

    If you wish to spread the word regarding release of your book and content of your book, get your book reviewed by professional book bloggers. Professional book bloggers have a large reader following, they will review your book and spread the word to their followers across social media. Some of the top book reviewers in India will review your book and create a buzz across social media.

    4 Book Reviews by book bloggers – Rs. 8,900
    10 Book Reviews by Book Bloggers Rs. 19,900