The book presents the fundamentals of Green Marketing in a simple, lucid and easily understandable style. The monograph emphasizes environmental friendly innovations in the field of business. The paradigm shift in the consumption pattern has stressed the business world to
understand the new era of marketing. The monograph explains the various aspects of green marketing and its implications for sustainable development & growth. It provides comprehensive coverage to a widely spread, growing stream in the field of commerce and management.
The book is an attempt to explain the realm of Green marketing in various aspects of consumers’ life and manufacturers’ business activities. A significant feature of the monograph is that it gives extensive coverage to the various aspects of Green Marketing. It is also generously drizzled with relevant examples, practical illustrations through case studies to convey the information in an
uncomplicated manner. The monograph is especially meant for the students, researchers,
industry experts and academicians involved in the field of commerce, economics and management.
Dr. Pavnesh Kumar, is a Professor of Finance in the Department of Management Sciences, Mahatma Gandhi Central University Bihar. He has PhD in Rural Banking and has more than 18 Years of Teaching and Research Experience. He is a Life Time member of many societies/Professional bodies with a few of them as AIMS, ICA IAA. He has been a key figure in organizing many national and international academic events and has also participated in more than forty national and international seminars. His main area of interest is International business and finance.
Dr. Sapna Sugandha, is an Associate Professor, Departement of Management Sciences, Mahatma Gandhi Central University Bihar. She has vast experience of research and practical application of
HR. Her work experience includes the corporate experience of working in a central government organization along with teaching experience. She has authored more than fifteen research papers of national and international repute. Her main area of interest is Green HRM, HR Analytics, Human Psychology.
Chandan Veer, Research Scholar (Ph. D.), has done MBA in Marketing from the University of Pune, having a rich corporate experience of food & beverage industry with Multinational corporations like United Spirits Limited (UB Group). He is pursuing a Ph.D from Mahatma Gandhi Central University, Bihar. He has authored eight research papers and book volumes of national and international repute. His area of interest is business ethics, green marketing and sustainable development. You can write to him on his email@example.com.