Tips on Making an Attractive Book Cover
One of the many steps of publishing that is exciting for an author is choosing the book cover. Halfway through writing the novel, the author often starts imagining what their final product will look like on the shelf of a bookstore.
Getting involved in this stage of your publishing process is certainly fun, but it also requires a lot of patience and logic. By referring to the following tips and suggestions, you’ll surely learn some important things about the making of a successful book cover.
Creating Book Titles for your Book Cover
You finally have a title for your debut book. Great! But did you know that the presentation of the title is also an important part of the designing process?
Take a look at the books on your shelves, especially those in different genres. You will notice that certain genres have a certain kind of font, while others stick to a completely different style. For example, crime fiction books usually go with big and bold fonts, while romantic fiction go with handwritten fonts. Non-fiction titles have a very simple and straightforward style, while fantasy and science fiction books push the envelope even more by going for striking designs. These are all settings that have been laid out according to years of marketing and publishing experience. Ultimately, even the book cover is a marketing tool and so it is important for it to be designed while thinking of the target audience.
So if your idea for your title to be printed in cursive font isn’t working out, there’s a practical and well-tested reason for it!
Another advice is to understand that your name will most probably be printed in a smaller font than the title. As a debut author, this is a given and in no way a means to discredit your work. Trust the reader!
Internet Inspiration to make a Book Cover for your Book
Stock images will become your best friend! There are photography sites all over the internet and we recommend jumping into them, be it Getty Images, Pinterest, Fotolia, etc. Look for stock images on these sites which you can use to design a rough idea of your dream book cover. Your team at the publishing house will expect you to bring your ideas to the table so they get a clear picture of what you want.
We would also recommend browsing through covers of debut books which became popular. For example, the famous Twilight series is a vampire romance thriller, but instead of the stereotypical image of fangs and bite marks, the very first book had the image of pale hands holding an apple on its cover. It is an intriguing image which promises a story with a lot of mystery, and though future sequels had equally interesting designs, the cover of the first book is the one most associated and representative of the Twilight brand.
Should you use Professional designers to design your Book Cover
Due to creative expertise and years of experience, professional book cover designers know what kind of images attracts target audiences. Which image would work best for someone looking for a mystery thriller? What kind of font would be more attractive to a person looking for comedy? The author is too close to the content to be objective, which is where the professionals step in and offer expert advice. Giving too many details and making demands at every step can ruin the creative process. It’s best to hand over a bunch of image references during brainstorming sessions
Some authors also get designs made by an illustrator. This is then given to the book cover designer who will arrange the images according to the illustration.
Writing a Synopsis for your Book Cover
The synopsis is a key factor in the decision of the reader to buy your book. Across all genres, the structure of a synopsis is simple: who is the character, what situation are they in and what will be at stake for them?
The synopsis of Hunger Games is a good example:
In the ruins of a place once known as North America lies the nation of Panem, a shining capitol surrounded by twelve outlying districts. The Capitol keeps the districts in line by forcing them all to send one boy and one girl between the ages of twelve and eighteen to participate in the annual Hunger Games, a fight to the death on live TV.
Sixteen-year-old Katniss Everdeen regards it as a death sentence when she steps forward to take her sister’s place in the Games. But Katniss has been close to dead before—and survival, for her, is second nature. Still, if she is to win, she will have to start making choices that weight survival against humanity and life against love.
Not only does this summary give a backstory, it tells us who the protagonist is and why she is in this particular situation.
Remember that your book cover is essentially a marketing tool. They say ‘never judge a book by its cover’, but not when actual books are involved!