How to Use Facebook as a Book Promotion Tool?

Authors often feel that their work is over after they have completed writing their book. Remember that there may be a minuscule number of fortunate authors who do not need to bother about marketing and promoting their book. 99% of the authors need to be involved in book marketing and promotion if they would like to generate book sales. Once this fact is accepted the question that pops up in one’s mind is:

How to market a book on Facebook in the best way to create awareness?

In this post, we will handhold you on how to market a book on Facebook. One of the most effective ways to get the book noticed by the readers is by promoting your book through Facebook. If the target readers for your book are very young children below 10/12 yrs (whose parents buy books for them) or those who are 35 years or more, then Facebook is a good platform for you.

There are several steps to be followed to market a book on Facebook.

1. Create an Author page

There is only so much you can post on your personal Facebook Page. Therefore, it becomes imperative to create a dedicated Facebook Author Page.

Here is an Author Page of a well-liked author Nikita Singh:

How to market a book on Facebook
Book Page on FB

How does one go about setting up an authors page?

  • Fill in the necessary details:

Once you’ve created the page, you need to fill in all the essential details such as username, contact information, email address, location, and a short description of your work. Go to the settings icon to fill in this information.

market a book on Facebook
Snapshot of the setting page on FB
  • Upload a profile picture and a cover photo:

For the profile picture, ensure that it is a square photo so that your full image appears in the image box. It is always advisable to use a professional/high-resolution image for the same.

An attractive cover photo can include a picture representing the idea of your book. Since your Facebook cover picture is the most prominent part of the page, ensure high-quality graphics. There are numerous software like Canva where you can play around with cool graphics and customise the photos as per your need.

Facebook marketing
Profile image and Facebook cover image
  • Ask your friends and family to follow/like the page.

To market a book on Facebook, invite your friends and family to like your page is a crucial part of a promotion. Now that you have set up your page, it is time to invite people to like your page. The more followers your page has, the greater number of people your posts will be exposed to. Organic reach takes time; therefore, it is vital to ask people to like your page in the initial stages of creating an audience base.

2. Strategise your posts

Once you are done filling up all the necessary information, set sail to create and share posts on your page. There has to be a strategy in place before you start posting to gain maximum mileage. Therefore, chalk out a plan in advance in terms of:

  • Frequency:  Decide on the number of posts per week and stick to it. Remember, consistency is essential for success.
  • Type of posts: Decide on the theme of your posts a week in advance. For instance, If your book is on romance, then you can do a series of posts on romance.

You can also set aside a day of the week for a generic quote, e.g., “Monday Motivation Post,” “Saturday Inspiration Post”, etc.

  • Reviews:

In case, you are wondering what kind of posts you should make to market a book on Facebook, we have got you covered: If someone has read your book, and they have loved it, they would want to post reviews about your book on platforms such as Amazon or Goodreads. Here is what you can do with those reviews — if you have received good feedback about your book, take a screenshot of that feedback and post it on your page so that other people who like your page can read them and be driven to buy the book. Here is an example:

 book marketing on Facebook
Taking a snapshot of review and posting it on Facebook
  • Excerpts/Quotes:

Building anticipation about a book that is yet to be released is an essential part of the pre-release marketing strategy. Consider sharing snippets from a chapter of your book. This will build excitement amongst readers to read more; they will want to know, “What’s next?” and be left craving for more. It is an excellent way for readers to ‘taste test’ the book. If you do not wish to post an excerpt, a short quote from the book will work well too. Here’s an example of how James Clear, author of the famous self-help “Atomic Habits” has shared a quote from his book:

sharing reviews on Facebook
  •      News/interviews:

After your book is out in the market, interviewers might approach you to give interviews about your book. It is always advisable to share every news and talk related to the book on your Facebook page from time to time.

For instance, Indian author Amish Tripathi shares all relevant news about his upcoming books from time to time.

Live session on facebook
  •  Facebook live sessions

Interacting with readers in real-time is one of the best ways to build deeper connections with your readers. Now and then, conduct Facebook live sessions and talk about topics relevant to the theme of your book. This can be done before a book launch, during the launch and also after the book has been launched.

  • Pre-recorded content

Are you camera conscious? Do you get chills whenever you are spotlighted? Do not worry. If you do not want to go live, you can record your video in advance, edit it as per your need and then post it on your page. This is another wonderful way to connect with readers on a personal level. Though it will not be an interactive session, you can still talk about a lot of things like the inspiration behind writing a book, the plot of the book, etc.

  3. Join Facebook Groups

promote your book on Facebook

There are many Author/Writer/Readers groups on Facebook that you could join. This will provide you with additional space to showcase your book and let fellow writers or readers know that your book is out in the market. Keep posting about the book and any related information from time to time to encourage people to remain engaged with your book. You could also start a discussion on a topic associated with the theme of your book.

 4. Giveaways

To market a book on Facebook, giveaways are an exciting way to grab the attention of readers. This is because readers get something in return for liking your post, commenting, or performing a given task that indirectly benefits you. Giveaways can be in the form of a free copy of your book, a goodie, or a discount code that they could apply on checkout while buying your book.

5. Create Ads

Find the “Create an Ad” button on your Author Page and start crafting. Creating an eye-catching advertisement takes a lot of time and effort because ads need to be attention-grabbing.

There are three types of ads that are most suited to book promotions:

  1. Image Ad – This could include the cover picture of your book or any other attractive image that you can create using various software/apps like Canva, Adobe Spark, etc.
  2. Video Ad – Video Ads usually run on Facebook Feeds or Stories. An apt video ad for a book promotion could be a trailer/teaser of your book if you plan to advertise the book during the pre-launch stage.
  3. Slideshow Ad – A slideshow can be a collection of quotes from your book or a collection of pictures depicting the theme or storyline of your book. The advantage of creating a Slideshow instead of a video is that they load faster than videos. Hence, it becomes convenient for viewers with a slow internet connection to view the ad properly.

 6. Ask others to repost

When posts are shared, FB acknowledges this as a thumbs up for your post, and it increases the exposure of your posts to a broader audience.

Whenever you are posting something about your book, since one cannot directly ask people to like or share your posts(this is against FB policy), you can use terms such as:

Who’s with me? / Who agrees? / Anyone else?
Who’s ready?
Who’s excited?
Show your support

The end message could go like, “If you find the post worthwhile, let your friends know!” Generally, people who are willing to share the post won’t do it until asked. Hence, it becomes necessary to ask them subtly. Additionally, remember not to do this after every post because this may annoy the readers.

7. Place links in your Bio

The first thing people notice when they visit your page is the “About” section of your page. That’s where they get basic info about your book. It is only logical to place links directed to your social media pages such as your Instagram Page, Twitter Page, or your website if any.

Here’s an example:

facebook promotion
About and placing links in bio

You should include a “Shop Now” button on your page, which directs the users to buy the book directly from Facebook/Amazon/any other portal.

8. Use editing tools

You can use several freely available tools to create intriguing posts. Some of these tools are:

  • Canva
  • Adobe Spark
  • Pixlr
  • PicMonkey
  • Snappa
  • FotoJet

Remember, whichever route you choose to market your book, be consistent. Consistency is what keeps the readers glued to your work. If you are not posting regularly, you will eventually lose touch with your readers, and that is the last thing you want. Famous authors believe in self-help is the best help and put their energy into marketing their work.