FAQ on Marketing a Book

Your book besides writing and publishing also needs to be marketed. If your question is why does my book need marketing, isn’t enough that it’s got published? Marketing a book is to let the readers know that:

  • a book on a given topic has been written and
  • is available in the market and where?
  • what it’s contents are?
  • Here are some FAQ on marketing a book that will take care of your doubts. If you would like answers to some questions post them in the comments column and we will try to answer them for you.

Question 1: What are the effective ways to promote your book in India?

  1. Establish an online presence for your book and yourself as an author.
  2. Choose your channels through which to market your books eg Social media, print, press release etc.
  3. Create a fan base on those channels eg: creating a fan base on Instagram.
  4. Start a conversation with your audience
  5. Initiate a flow of content for your audience to engage with
  6. Keep at it, persistence pays.

Question 2: How can I promote my books with no money?

Use social media channels such as Instagram, Facebook, Twitter, Linkedin, etc. to create an audience base. These are free spaces to market your work that won’t cost you a penny.

Question 3: How do I promote my book on Quora?

  1. Put the link to your book in your profile description.
  2. Answer genre-specific questions and put the link of your book there.

Question 4: Do I need an author website?

Yes. Website is essential because this is the first place your readers will turn to gather information about you and your books. The website should be clean and easy to navigate.

Question 5: How can I get people to review my book?

You can ask your friends/family/colleagues and asking them to give you a genuine review. Also, there are professional book reviewers who review books. Join writers clubs, where the members can review your book for you.

Question 6: Why do books need publicity?

Books need publicity because this is the best way for people to find out your book. With good marketing, you can target your readership and create word about your release.

Question 7: How should a self-published writer market their debut book without a proper website?

Use social media such as Facebook, Instagram, Twitter, to market your book. You can upload excerpts and thought-provoking quotes from your book from time to time in order to keep the audience engaged. Instagram IGTV and Facebook live videos are trending these days. They are an effective tool where you can talk about your book.